About
About Neuville Motors
Neuville Motors has been a part of the Waupaca community for over 50 years, building its reputation on trust, relationships, and a commitment to doing business the right way.
The dealership’s roots trace back to the mid-1970s, when Tim Neuville came to Waupaca in 1975 to sell cars shortly after graduating from college. What began as a short-term opportunity quickly turned into something much bigger. In 1976, Tim Neuville, along with his Father Morrie, acquired the dealership and began building what would become Neuville Motors. Today, Tim’s Daughter, Lindsay Neuville, leads the organization her father and grandfather built. From those early days, the focus was simple: take care of customers and build a business that people could rely on.
A Family Legacy
Neuville Motors has remained a family-owned and operated dealership, growing from a small local operation into a trusted name across Central Wisconsin. Over the years, the business expanded in both size and reputation, growing from just a handful of employees into a full-service dealership serving thousands of customers. Today, that legacy continues under the leadership of Lindsay Neuville, President and Owner, who took over the dealership in 2021, continuing the family tradition into the next generation with Jeff Neuville, her uncle, as the General Manager. While the industry has changed, the core values have not. The focus remains on people, community, and long-term relationships.
Built on Relationships, Not Transactions
At Neuville Motors, business has never been about quick sales. It has always been about building trust over time. That’s why so many customers come back again and again, often bringing family and friends with them. It’s not uncommon for Neuville Motors to work with second- and third-generation customers who have relied on the dealership for years.
GMC for Central Wisconsin
As a GMC dealership, Neuville Motors offers a full lineup of vehicles designed for how people in Wisconsin actually live and work. From trucks that handle job sites and towing, to SUVs built for families and all-season driving, the focus is on matching customers with the right vehicle for their needs and budget. If the right vehicle isn’t on the lot, the team works to locate it, making the process as simple as possible.
Full-Service Support
Neuville Motors is more than just a place to buy a vehicle. The dealership features a full-service department staffed with experienced technicians, along with a complete parts department to support everything from routine maintenance to major repairs. This long-term support is a key part of what sets Neuville Motors apart. Customers know they have a team they can rely on well beyond the initial purchase.
Proud to Serve Waupaca and Beyond
Located in Waupaca, Neuville Motors proudly serves drivers from across Central Wisconsin and the Fox Valley, including Stevens Point, Amherst, Wisconsin Rapids, Appleton, Neenah, and surrounding communities.
Looking Ahead
As the automotive industry continues to change, Neuville Motors remains focused on the future while staying true to its foundation. Under new leadership and with a continued investment in technology and customer experience, the dealership is positioned to serve the next generation of customers while honoring the legacy that built it.
Our Promise
At the end of the day, everything comes back to one simple principle: Take care of people. That’s how Neuville Motors was built, and that’s how it continues to move forward.